Local jewellery label Avyanna raises funds for vulnerable children in Singapore
Launched in 2019, Avyanna is a homegrown jewellery label that counts forcefulness, resilience and grace as its core values. The characterization was founded by jewellery aficionado Cheryl Lee and Eduardo Tartolo, the former Piaget managing director for Southeast Asia and Oceania.
Through the characterization's statement jewellery, the pair promise to empower everyday women and abound a community whose members can share their struggles and victories with 1 another.
Avyanna's collection consists of modular necklaces, earrings, rings and bracelets, inspired by ancient Nordic symbols. Each slice in the collection is named after inspiring qualities of women, such as resilience, freedom and grace.
From now till June 30, the label will donate S$120 for every piece of jewellery purchased. Proceeds will get to Singapore Children's Society, which works to protect and nurture children in Singapore. The organization helps kids in need, including children from vulnerable families.
To launch the fundraising initiative, Avyanna teamed upward with conjugal designer Jessicacindy Hartono (whose gown actress Fiona Xie wore at the Los Angeles premiere of Crazy Rich Asians) for a entrada featuring eight real-life mothers in Singapore. Participants included Dr Jade Kua, Cheryl Wee, Tjin Lee and Yvette King, who took part in the campaign voluntarily.
Titled A Moment To Dream, these working mums were photographed in their everyday environs – at home with their children. They are dressed in Jessicacindy gowns, while pottering in the kitchen, helping the children with homework or playing with them.
"A Moment to Dream is a reflection on how things are non equally they are, but that we can still champion resilience and grace, even in the nigh unlikely and challenging circumstances," the brand founders said in a argument.
In total, the label hopes to raise Southward$4,500 from the sale. "While our lives are suspended, let us take a moment to think of those in our community who may need our help," it said. "While we dream of meliorate days, we can still help make this world a better identify."
"While our lives are suspended, let u.s.a. accept a moment to think of those in our community who may need our assistance." – Cheryl Lee and Eduardo Tartolo
To contribute to the campaign, explore Avyanna'southward collection here
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Source: https://cnalifestyle.channelnewsasia.com/obsessions/local-jewellery-brand-avyanna-donates-to-charity-233641
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